Credo Mobile

What organization do you find inspirational in their use of social media and why?

One organization that I find inspirational in their use of social media is a company called Credo Mobile. They are a mobile phone company (formerly called Working Assets) that champions progressive causes and donates a portion of their earnings to, in their words, “social change nonprofit groups.” They are a company that is not afraid to wear their political beliefs on their sleeves and that’s part of why the company exists is to provide an alternative mobile phone company (and long distance company if people still use land lines) that one can support if one believes in the causes they champion.

Credo Mobile’s Facebook page is very active, and contains numerous posts and links to articles about what is happening in politics on a given day. Of course, these are all from the progressive point of view. A scan of recent posts on the page reveal links to an article critical of GOP members who voted to repeal health care reform, an article about the House failing to extend the Patriot Act, and an AP story that reveal President Obama has kicked his smoking habit. But what is most interesting is that there is nary a post about the company itself or newsworthy posts about what is happening in the world of Credo. They have essentially taken their Facebook page to use as an individual would use his/her own Facebook page to share articles that one finds interesting.

Credo Mobile has 53,911 fans on their Facebook page, and they provide links to the causes they support in the “Favorite Pages”, such as Planned Parenthood, Doctors Without Borders, and Amnesty International. They do have a tab called “Mobile Offers” that provides information on their mobile phone plans. But I really do admire how they take a “politics and social causes first” approach to utilizing social media. Credo Mobile also has a Twitter account, but it appears to be less active. The latest tweet was sent January 19^th.